Cleavage at the pull of a cord

How many of us remember the famous 1994 "Hello Boys" Wonderbra ad campaign featuring the gorgeous Eva Herzigova? The days of teenagers triumphing at achieving a welcome boost through no effort at all seems a distant memory. Well, for us low-maintenance ladies looking for a simple straightforward solution to how one transforms daywear to night, Wonderbra have done it again. The limited edition Variable Cleavage bra adjusts to offer a modest cleavage by day, then by a mere pull of a cord, viola an enhanced glamorous cleavage after dark. Simple!

How does it work you ask. Well a cord between the cups when pulled downwards, draws the two halves together to create a push-up effect. The bra costs £32 and is available in sizes 32A to 38DD. With bigger busts becoming increasingly fashionable, and the likes of Christina Hendricks championing the trend for curves, you'd better get one quick before they sell out.